Brand Campaigns

Close The Orgasm Gap was aimed at educating couples about the orgasm gap, how to close it, and have better intimacy. The campaign was launched as a series of three large billboards in London. Each of these billboards visually represented research about the orgasm gap: ‘Vulva Maze', about how only a quarter of men can locate the clitoris; 'Fake Lips' about how many women fake orgasms and why; and; 'Self-Love' about how women are discouraged from exploring their own pleasure through masturbation. Press: LBB Online, Campaign Live, Field Marketing, Love the Work, Ads of the World.

In partnership with OnePoll, we conducted a survey of 2000 Americans to understand the impact of the Covid19 lockdown on people's sexual wellness. The results yielded new and timely information about how COVID-19 affected sexual health, such as:

• 3 in 10 people experienced an increase in their sex drive during lockdown.
• 46% of Americans in a relationship wanted to spice up their sex life, but worried their partner would judge them.
• 43% of men and 23% of women wanted to incorporate vibrators into their sex lives, but also worried about being judged by their partner.

In partnership with Sapio Research, we carried out a survey to understand how people in the UK were affected by COVID-19, a year after the beginning of the pandemic. The results revealed that the UK was experiencing a "sexual recession." When asked when the last time they had sex was:

• 25% said they can't remember, with 33% of those married or in a relationship.
• 24% said they did not have sex at all in 2020 while for those who did, they were intimate on average 6 times per month.

In response to the Sexual Recession Survey and research collected during the pandemic, we launched Pleasure Finder: The world’s first Google Home action designed to help people improve their sex lives by answering questions about sexual health and wellness. While we can ask Google Home for advice on almost anything, sexual advice is still considered taboo. Most people are fearful of asking their peers, partners, and even healthcare professionals. Google's acception of Pleasure Finder was a big triumph towards progressing the normalization of sexual health. The assistant was designed with psychosexual and relationship therapist, Clare Bedford. Press: Femtech Insider.

In partnership with Sapio Research, we conducted research to better understand people's relationship with masturbation and vibrators. The research revealed an interesting dynamic:

• 38% currently own a vibrator or have owned one in the past
• 43% got their first vibrator when they were between 19 to 25 years old
• 44% think that reading, hearing or seeing stories about sex and masturbation helps break taboos and shame around the topic
• 12% felt encouraged to buy a vibrator after seeing one on television

Collaborating with McCann and Hanx, we launched the 3-way Cracker campaign to create more awareness of different relationship dynamics. This was visually represented by a custom-designed 3-way cracker, symbolizing polyamory. Various crackers were sent out to influencers and media to bring more visibility and start discussions around this aspect of human sexuality. Press: Campaign Live.

In collaboration with JC Deceux, we created the Improve Intimacy campaign to encourage couples to have more intimacy and pleasure during the holidays. We became the first company in the UK to be approved by UK Advertising Standards Authority (ASA) and Transport for London (TfL) approved to advertise the word 'vibrator' on billboards across London. The Ad was posted on over 100 billboards and viewed by over 10 million people in the 2 month period that it was live. Press: Femtech Insider.

In collaboration with Professor Joyce Harper from UCL and Havas Lynx we created the Over and Over Again Menopause Awareness Campaign. The campaign was created to raise awareness of the science behind the medicinal benefits of orgasms as a prescription that menopausal women can use over and over again to help combat the negative symptoms of menopause like vaginal dryness. The Ad approved by the NY advertising authority, making this is the first public campaign promoting orgasms for post-menopausal women. It was posted on over 50 billboards in Manhattan and viewed by over 8 million people in the 6 week period that it was live. Press: Beauty Independent, Campaign Live, Marketing Daily.